The new age internet became an
experiment ground for various innovative applications - like Social Networks,
E-Commerce, Mobile Apps, Video Channels, Photo Sites, Search Engines and so on.
With the inherent free nature of internet, these applications become quite
compelling - mobilizing large users - leading to their explosive growth on
internet. Facebook, for instance, claims 1 Billion+ users across globe today.
Twitter claims over 100 million active users per month with 250 million tweets
a day.
Soon, then, these application providers
realized commercial/monetization possibilities from its large users and
community bases. This led to privatization of internet – by building channels -
Like
·
Search
Channels (Google, Bing, Yahoo)
·
Online
Retail and B2B Channels (Amazon, Alibaba & E-Bay)
·
Entertainment
Channels (Netflix, YouTube)
These channels made some of the biggest
disruption in the history of businesses.
Amazon for instance, became the biggest
Book Store beating the then biggest Brick & Mortar Store – Barnes &
Nobles.
To exploit the internet age we at
PiChakra, provide products and solutions which enables effective deployment of
digital marketing services.
Our core focus is to help our client
with internet marketing - SEO (on-page
and off-page), email marketing, internet advertising - adwords, adsense,
bingads, social media marketing, content marketing, mobile marketing, mobile app
development, business analytics which includes search analytics (traffic
analytics), marketing analytics (social media & advertising analytics),
sales analytics (sales conversion analytics).
Our services can also extend to brand
management and marketing management.
We also support our customers by
creating their online presence like building scalable websites, social media
presence, mobile friendly websites, e-commerce enablement (Presta Shop, Woo
Commerce)
To boost the online presence and to identify
up-sales & down-sales opportunitieswe run specific viral campaigns,
contests, design banners, design landing pages, squeeze pages with UTM tracking
to analyse the effectiveness of the campaigns.
We understand Skyscraper
technique for turning content into high quality backlinks. To enable this, our
team spends quality time researching popular trends, competitor analysis,
keyword analysis, topics on areas and industry of the client businesses.
On social media we do Audience analysis, Content
analysis, Sentiment analysis, Traffic analysis, and Engagement analysis to help
businesses increase the sales.
Audience
Analysis
It is very important to ensure that you are
building a relevant audience, hence its important to assess your audience
growth and compare this with your competitors on a regular basis.
Content
Analysis
Creating and sharing content is an
expensive task. On a regular basis you need to analyse your content (type of
content – Video, pictures or test; mix of content etc) to see what’s
working/not working.
Sentiment
Analysis
This is a very critical aspect of social
media and to understand the buzz one need to analyse positive, negative, or
neutral mentions of your product or service.
Traffic
Typically you will want to generate traffic
back to your website from content you share and you’ll need to measure the
impact of that traffic on lead generation and sales.
Engagement
Analysis
It is also important to monitor, because
you expect varying degree of engagement by your audience for the content. If
wrong content or the wrong audience then you will see no one is engaging with
your content.
You need to understand your audience which
could be typically one of the following:
Tepider – People that monitor what you
share but don’t interact.
Influencer – People that have access to a
larger audience and have the potential of influencing this audience.
Engager – People that are more active in
your community
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