Tuesday, 14 June 2016

A step towards Digital Marketing

The new age internet became an experiment ground for various innovative applications - like Social Networks, E-Commerce, Mobile Apps, Video Channels, Photo Sites, Search Engines and so on. With the inherent free nature of internet, these applications become quite compelling - mobilizing large users - leading to their explosive growth on internet. Facebook, for instance, claims 1 Billion+ users across globe today. Twitter claims over 100 million active users per month with 250 million tweets a day.

Soon, then, these application providers realized commercial/monetization possibilities from its large users and community bases. This led to privatization of internet – by building channels - Like
·         Search Channels (Google, Bing, Yahoo)
·         Social Channels (Facebook, Twitter, LinkedIn, Instagram, Pinterest to name a few)
·         Online Retail and B2B Channels (Amazon, Alibaba & E-Bay)
·         Entertainment Channels (Netflix, YouTube)

These channels made some of the biggest disruption in the history of businesses.
Amazon for instance, became the biggest Book Store beating the then biggest Brick & Mortar Store – Barnes & Nobles.

To exploit the internet age we at PiChakra, provide products and solutions which enables effective deployment of digital marketing services.

Our core focus is to help our client with internet  marketing - SEO (on-page and off-page), email marketing, internet advertising - adwords, adsense, bingads, social media marketing, content marketing, mobile marketing, mobile app development, business analytics which includes search analytics (traffic analytics), marketing analytics (social media & advertising analytics), sales analytics (sales conversion analytics).

Our services can also extend to brand management and marketing management.

We also support our customers by creating their online presence like building scalable websites, social media presence, mobile friendly websites, e-commerce enablement (Presta Shop, Woo Commerce)

To boost the online presence and to identify up-sales & down-sales opportunitieswe run specific viral campaigns, contests, design banners, design landing pages, squeeze pages with UTM tracking to analyse the effectiveness of the campaigns.

 We understand Skyscraper technique for turning content into high quality backlinks. To enable this, our team spends quality time researching popular trends, competitor analysis, keyword analysis, topics on areas and industry of the client businesses.

On social media we do Audience analysis, Content analysis, Sentiment analysis, Traffic analysis, and Engagement analysis to help businesses increase the sales.
Audience Analysis
It is very important to ensure that you are building a relevant audience, hence its important to assess your audience growth and compare this with your competitors on a regular basis.
Content Analysis
Creating and sharing content is an expensive task. On a regular basis you need to analyse your content (type of content – Video, pictures or test; mix of content etc) to see what’s working/not working.
Sentiment Analysis
This is a very critical aspect of social media and to understand the buzz one need to analyse positive, negative, or neutral mentions of your product or service.
Typically you will want to generate traffic back to your website from content you share and you’ll need to measure the impact of that traffic on lead generation and sales.
Engagement Analysis
It is also important to monitor, because you expect varying degree of engagement by your audience for the content. If wrong content or the wrong audience then you will see no one is engaging with your content.
You need to understand your audience which could be typically one of the following:
Tepider – People that monitor what you share but don’t interact.
Influencer – People that have access to a larger audience and have the potential of influencing this audience.
Engager – People that are more active in your community

You are welcome to visit our website https://pichakra.com for more details.

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