How To Identify The Right Keywords For Digital Marketing

Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the right keywords can make or break your website. By researching your market's keyword demand, you can not only learn which terms and phrases to target with SEO, but also learn more about your customers as a whole.

Long-tail keywords are really phrases of 3 to 5 words and sometimes more. They work because people searching for longer key phrases are usually closer to the purchase stage in the buying cycle. So even though the overall search volume is lower, long-tail phrases attract targeted traffic that you really want on your website anyway.

Trends show you what’s popular on search. If any of the trending search queries or topics are related to your niche, or if you can effectively news jack a trending topic, you can get a lot of traffic very quickly.

Select more general keywords if you'd prefer to reach as many people as possible. Keep in mind that you might find it difficult to reach potential customers when adding very general keywords because your ad could appear for searches that aren't always related to your business. Also, more general keywords can be more competitive and may require higher bid amounts.

Test general keywords, and then decide which ones give you better results. No matter how general your keywords are, they should always be relevant to your ads and website. However, you should avoid using duplicate keywords in your account because Google shows only one ad per advertiser on a particular keyword.

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